3D property photography is growing in demand in the real estate industry. If you a photographer and you want to grow your business, then you should consider it. More real estate agents are starting to use 3D virtual tours in their online listings, and for good reason. They provide better and more detail to home shoppers. It saves consumers tons of time in the home buying process by cutting down on the need to tour so many homes in person. Buyers can also “walkthrough” houses comfortably without feeling rushed, making the home buying process less stressful. Best of all, it’s easy to use. All of these benefits are resulting in more sales and happier customers for agents.
As a photographer, if you can add these services to your arsenal, you’ll begin to grow your business quickly in several ways. Here are 3 reasons you should add 3D property photography to your photography business.
One of the best ways to grow any business is by tapping into your current clients and offering them more value. Many photographers offer real estate photography services to bring in consistent income in addition for their photography business. Once you are shooting a real estate property, it is easy to show the value of 3D property photography. Since 95% of home buyers search properties online, a real estate company can really stand out and increase sales by offering 3D virtual tours. This technology also gives real estate agents much clearer insight into a customer’s interests as apposed to traditional real estate marketing. When you add 3D property photography to your list of photography services, you become a one-stop-shop for homes sellers and agents.
No doubt, you’ve realized by now that the real estate photography industry is crowded. There is a ton of competition and everyone seems to be offering the same services and similar prices. You need to do something to set yourself apart from the sea of competition. By provided 3D property photography you’ll stand out from the competition and you’ll get more clients. You’ll show your potential clients that you are utilizing the latest technology and keeping yourself on the forefront of the industry. It’s easy to add 3d property photography to your arsenal in a short amount of time. This will also pay dividends in increasing referrals as you’ll make yourself more memorable to real estate agents and brokers.
It takes about the same amount of time to create fully immersive 3d virtual tours of properties as it does to take HD photos and drone video. With a higher profit margin, you’ll be able to increase your profitability without increasing your workload or time investment. As mentioned above, you’ll also be able to land more clients by offering these sought-after services. Although you will need to invest in a high-quality 3D camera, the investment will pay for itself in just a few shoots. You can also grow your business by joining exclusive partner networks, like Matterport’s, to get access to marketing resources and their referral network.
Adding 3D property photography services to your business will help you stand out from the competition, grow your business, and make your clients even happier. If you’d like to learn more about these services, check out our page here. Feel free to contact us about any questions or to find out how you can get started right away.